Most video gets made for the wrong reasons.

We analyze your organization, your audience, and your competitive landscape before we pick up a camera. The research tells us which story to produce. Then we go film it.

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SITREP: research before production

Every engagement starts with a Situation Report. We gather the data, find what it is telling us, then produce the story most likely to shift how your audience sees you.

  1. 01

    Ingest

    Internal data, audience intelligence, public sentiment, market signals, competitive positioning, geopolitical factors.

  2. 02

    Synthesize

    Analysis across the full data set. Blind spots, trust gaps, narrative opportunities.

  3. 03

    Execute

    Real environments, real people, observational production. Distribution built alongside.

The problem

Most video misses because of decisions made before anyone picks up a camera. These are the four failure modes we see most often.

  1. × Failure mode

    Made on gut instinct

    No audience data, no competitive analysis, no validation.

  2. × Failure mode

    Made because a competitor did

    Didn't study what problem theirs solved or whether your audience cares.

  3. × Failure mode

    Made because a vendor pitched it

    Started with the solution before defining the problem. Looked good, moved no one.

  4. × Failure mode

    Made without a distribution plan

    Sat on a server. Nobody planned who needed to see it or how.

The solution

Three separate campaigns for ITCA (Inter Tribal Council of Arizona), one process. Each required pre-production research that changed the creative direction. We knew what to make before we picked up a camera. That's the SITREP.

WIC Nutrition Services

  1. 1 // Situation

    ITCA needed to increase WIC enrollment. Participation declining despite eligible families.

  2. 2 // Intelligence

    Tribal members associated WIC with government surveillance. Barrier was trust, not awareness.

  3. 3 // Produced

    Tribal mothers speaking direct to camera. No narration. No institutional framing.

Tribal Epidemiology Center

  1. 1 // Situation

    Vaccine education for communities with justified skepticism of government health programs.

  2. 2 // Intelligence

    Standard messaging was counterproductive. Needed own leaders, not outside authorities.

  3. 3 // Produced

    Tribal health directors and community members in their own words. Shot on location.

Civic Engagement: Voter Education

  1. 1 // Situation

    10-part docu-series to drive tribal voter participation ahead of 2026 election.

  2. 2 // Intelligence

    Disengagement wasn't apathy — rational response to broken promises. Had to confront that history first.

  3. 3 // Produced

    "Your Voice, Your Power." Ten episodes. Tribal leaders, elders, young voters. In production.

The result

SITREP formulated a plan, and we executed. See the process in action, and why we shot "oners" for this entire PSA campaign.

See the full portfolio

Start with a SITREP

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